What Is TERM (Technology-enabled Relationship Management)?

October 19, 2022

Technology-enabled relationship management (TERM) is a form of customer relationship management that involves using complex software solutions to create one unified, enterprise-wide view of customers. All customer contact channels (i.e. sales, marketing, customer service and support) are connected in order to observe customer journeys as a whole and track the development of customers' relationships with a brand over time.

Implementing TERM allows brands to locate malperforming touchpoints and use that insight to improve overall customer experience.

Anastazija is an experienced content writer with knowledge and passion for cloud computing, information technology, and online security. At phoenixNAP, she focuses on answering burning questions about ensuring data robustness and security for all participants in the digital landscape.